Having a great newsletter is key for your online marketing strategy. Through a newsletter, you can have a regular relationship with your subscribers. You can bring value to them and keep them engaged week after week, month after month and year after year.
This is easier to say than it is to do, since having a great newsletter implies having great content to share every week and this can be very demanding. With ContentBreeze you have the advantage because you can create these great newsletters by selecting the best news from the best sources. That means that you will not need to create the content yourself.
For every newsletter you create, you can select the best news to include. Now you can create a great newsletter to send to your subscribers that brings real value in no time at all.
It will take you very little time to do so, and you could even automate the process.
You can also collect email addresses from your visitors, within your ContentBreeze page, and grow your email list.
Summary of how Newsletters work
Below is a brief explanation of what this guide explains in greater detail.
Newsletters work the following way:
- Connect your ContentBreeze account to your email service provider, for example, Mailchimp or Awever. however, if you do not work with any email service provider, you can still create newsletters.
- Configure, in ContentBreeze, how often you want to send newsletters, for example, once a week.
- Configure your email service provider, for example, Mailchimp with the same configuration as ContentBreeze. Next, set up a newsletter as RSS (we will explain you how to do that) and configure it to send every X days. For example, you can set it up to send on Tuesdays at 9 am, every week. Put the RSS from ContentBreeze in the newsletter configuration at your email service provider.
- Chose the news to be included in your next newsletter. Select those news feeds you want to appear by clicking the button below the news you want to include. Just click once for each news feed you want to add. Those news feeds will be automatically added to your newsletter feed. When it is time for your next newsletter, your email service provider will automatically connect to ContentBreeze, pick those news feeds that you have included in your newsletter and put them together in your newsletter.
- If you do not use an external email service provider or you are using your own, you can still use this service. In this guide we show you how to do this.
- With ContentBreeze, you can also grow your email list and subscribers by adding a pop-up or a form to collect email addresses.
Using external email service providers
Newsletters can also be integrated with external email service providers, so you can use the features these email service providers give to you.
You can also send these newsletters to the lists you currently have with your email service provider.
At this moment, we are integrated with Mailchimp, which has a free account of up to 2000 subscribers and Aweber, which has a trial account. We will be integrating with many other email service providers very soon. If you work with others, please contact us and let us know. We will let you know how soon we will be integrated with your email service provider.
Even if you do not use any of these services and you use your own platform, or send the newsletters from within outlook, you can still prepare and use newsletters from within ContentBreeze. This guide gives you more information on how to do this.
If you already have a list, you can connect ContentBreeze to that list and send automatically newsletters to that the people on that list as well.
If you do not have a list or want to keep on growing your subscribers, ContentBreeze gives you the possibility of building your listby configuring pop ups and forms to collect email addresses. This way, you will be able to get more people to sign up, growing the number of subscribers to your current lists.
How to Create Your Newsletter
A newsletter consists of all the selected news feeds, listed one after the other, a header and a footer.
To create the newsletter, follow these steps:
- Go to the upper menu and click the menu for Marketing. Choose the Email Marketing option.
- You will arrive to the newsletter creation page. Click the New button for creating a newsletter.
- You will be taken to a page where you will create the actual newsletter. You will need to fill in all of the fields.
For the Feed item title, let’s use for example: Last Week’s Best News .
Let’s use the same title for the Article title.
The Header contains a short introduction to the newsletter.
For example: “Thanks for subscribing to our newsletter! Now you can get regular weekly updates on all the best news from the past week. Enjoy reading!”
The footer is the text that closes your newsletter. For example, you could use a text that invites your subscribers to visit your website. For example,
“Do you want more news? Visit our website to find many more great articles. Have a great week!”
You can insert links in the header and footer. The insert link option is found on the tool bar, along with the other formatting options.
The newsletter will work as follows. You configure the newsletter to be sent every X days, for example, once a week. Then, all news which you select during the week, we will explain how to do this further down in this guide, will go into your newsletter.
The Mode field (see image below) gives you two options. These options put the focus either on the date the news was published or on the date when you select such news to be included in your newsletter.
- News featured between these dates: This option pays attention to when you select the news. So, if you select them the previous week, they will be part of the newsletter..
- Featured News from these dates: This option pays attention to the date the news was published. So, it includes all those news feeds you have selected which were published between certain dates.
For this, you will probably be choosing the first option, that puts the focus on when you select the news.
For the Format field, you will usually be using the Time Ago tab (see image below). Click the drop down arrow for the Time Ago option. Click that and select, for example, 1 week ago. By choosing this, you are telling the system that you want to send newsletters weekly and that it should consider those news feeds from the previous 7 days.
If you chose dates, then you would be choosing a newsletter for news between certain fixed dates. remember that if you are sending out your newsletters regularly, you will be using mostly the time ago option.
For the Action field, you will have the 2 options: Only Title and Add Content or Summary. As the name implies, this means that the newsletter will include only the title or title + short explanation below.
Let’s select the Add Content or Summary option.
Hit the Create button. We’re now finished creating the newsletter.
How to add News to your Newsletter:
To add news to a newsletter, you have to feature each news feed if you want to hand pick the news. You could also set up certain sources that will always featured. In this case those news feeds would be automatically added to your newsletter.
To manually add news, go to your home page. For this example, we will use the home page http://agencies.contentbreeze.com/.
You will need to be logged as an admin to see the red buttons below each news feed.
All the featured article titles are highlighted in yellow, but only for administrators. These are the articles you have featured, in other words, you have clicked the “Feature it!” button and will be included in the newsletter.
Each article has a thumbnail, a summary and title with admin options. If you want to add an article to the newsletter, just click the Feature It! button.
Notice that those articles that are already included in the newsletter have an Unfeature button.
You may add or take out articles from your newsletter by just clicking the Feature or Unfeature button.
The text for each news is the one that comes by default, and it is taken from the beginning of each article. You can change this text and put a different description if you want to. You can find more information about this in this article.
Finding the RSS from the Newsletter (to add to your email service provider settings)
In the Newsletter admin panel, you will notice an orange RSS button next to the Text button. Click that button and you will be directed to the RSS feed URL.
This is the RSS address you need to put at your newsletter.
At any time, you can check all those news feeds that you have featured and you can add or delete some of them. To do so, go to your home page (you need to be logged in), and select the “Featured news” option
You will see all the featured news you have ever selected. So that means you will also see news that will not be included in your next newsletter.
If you want to see what your newsletter looks like , go to the menu Marketing >> Email Marketing to see your newsletters.
To check how the newsletter looks like, click the Text button, next to the newsletter
You will see the newsletter like this
Any changes you make to this newsletter will not be saved. If you want to make changes to the specific news feed, you will need to edit the news or change the header and the footer of the newsletter.
Please note that you will see your newsletter as it is today. If the newsletter is going to be sent X days from now, it will probably be different than what you saw a few days earlier. The reason for this is the “mode” you have selected (explained in this guide).
Let’s imagine that the newsletter has been chosen to be sent every Monday and has been configured to take the news from the previous week. If you check it on a Wednesday, it will show you news featured between that Wednesday and the Wednesday before. When it is sent the next Monday, it will have news feeds between that Monday and the Monday before.
If for example, you wanted to send 5 news feeds every week, all you would need to do is select 5 news feeds as featured during the week.
Guides on how to integrate ContentBreeze to your email service provider