How to import very specific keyword driven news

Keyword Feeds

ContentBreeze lets you select and bring news to your site that has a specific keyword in the title or in the category of the article.

This is really useful if you are interested only in specific news from a website that does not have a relevant category.

Let’s say that you have a ContentBreeze site where you are putting together news about BMW cars.

By doing the proper research, you find some sites that only have news that is specifically about BMW cars. Since these feeds are exactly what you are looking for, you can include them in your BMW ContentBreeze site.

However, in your research you may also find several great blogs and sites that, although they have news about BMW cars, also have news about other brands you are not interested in. As we stated earlier, in this case you are only interested in the news about BMW cars.

You could access these BMW newsfeeds by configuring a specific RSS for that category. This is a great option, but it is not always possible because not all sites have configured categories or tags that are directly related to what you are interested in.

If this is the case, you could achieve a similar result by using the general RSS and configuring specific keywords.

By doing this, you will bring in only those news feeds that have a certain word in the title, for example, “BMW” or “X5”. You can choose to include word or words related to the BMW brand and could also be included in the title of an article.

By adding these keywords, ContentBreeze will look for them specifically and will then bring in news feeds that have any of those words in the title, tag or in the category of the original source.

Configuring Keyword feeds

If you want to bring in news feeds from a site based on keywords, you need to configure the specific keywords when you upload the site to the website server.

In the “keywords” field (see image below for reference), you have to specify the keywords you want to use in order to search in the title of the news feeds.

Keywords

Basic Configuration

If you add several words to the keywords box, separated by commas (like we have done in the image above) the site will locate and bring in only the news feeds that have one or all of the words in the title.  The commas separating the keywords tells the site that it a news feed only needs to have one of these words to be included in the site.

Look again at the example above. If, for example, you had typed the following instead: BMW X1, x3,x5,x6, z4

The site would consider “BMW X1” as one term since is the two terms are not separated by a comma.  In this case, if ContentBreeze found only the word BMW in the title and it is not followed by X1, it would not add this news because the term “X1” would be missing.

The plus sign:

If you want to have more than one word in a term, but the terms do not need to be together, you would need to add a “plus” sign to the beginning of each of the individual terms.

Let’s say you only wanted to bring in news feeds that have the words “BMW” and“X1” on the title, but these terms do not need to be together.  In this case, you would need to enter your keywords like this:

+bmw+x1,x3

As you can see, the first term is “+bmw +x1”, not separated by a comma.  For this term, it would look for any news feeds that have both terms (BMW & X1) in the title, but the terms would not need to be placed right next to each other.

The above keywords “+bmw +x1,x3″would add news with titles such as:

X1 is the preferred BMW by youngsters.

This example news feed title includes both terms (X1 & BMW), so it would be included. However, if you had entered your keyword as “bmw x1”, without the plus signs, then it would look for those two words side by side, so it would not bring this news feed into your site.

How to drive your X3 for best results

This news feed would also be added to your site since it includes the term X3 as a single term since it was a separate keyword option.

Use of parenthesis

If you want to broaden the search, you can use parenthesis.  If you use a keyword between parenthesis, for example “(touris)” it would include news feeds with titles that have this terms in it. This could be part of a word or a full word.

If you included as a keyword “(touris)”, ContentBreeze would bring in news feeds with the following words on it: tourism, tourist, tourists. This is because all of these words include “touris” as part of the word.

Use of negative words

You can also use negative terms, such as: “-X3,-X5,bmw”, to limit the results ContentBreeze retrieves and helps you avoid  news feeds that you are not interested in.

However, negative words are a little trickier to use.

If you set up your keywords search term as”-X3,-X5,bmw”, ContentBreeze would only bring news that have the word BMW but not the words X3 or X5 in the title or category.

One important aspect to bear in mind about negative keywords is that if you include a negative keyword, order does matter.  For example you could use the following keywords:

-X3,x5,BMW

In the example above, the first term is negative.  In this case, the negative keyword is-X3 ContentBreeze will not collect any news feeds that have “X3” in the title, even if the title  has desirable keywords words such as X5 or BMW in the title.

If you instead used the following:

X5,-X3,BMW:

In this case, the negative keyword is placed second in line. So, it will accept those news that have X5 in the title, since X5 is the first word. But as soon as it finds X3, it would not look for other keywords in the title.  This means that news with X5 would be included, even if it has the word X3, whereas words that have X3 and BMW would not be included, since “BMW” is placed after the negative keyword.

What this means is that if you do not want to import news feeds that have a certain keyword, input that negative keyword or keywords first and it will be avoided.

All these search parameters can be combined

You can combine all these search parameters in the same keyword box.  For example, you could configure a search term like:

-(moto),+bmw +(x3),-z3,mini morris

Special Note: Keyword feeds are blind to capital/small letters, so you don’t have to use capital letters at the beginning of words since both capital and small letters will be treated the same.  ContentBreeze considers “BMW” and “bmw” as the same word.

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